# Company identification glossary Canonical page: https://datasdk.ai/glossary These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent. The full Data SDK API is coming soon. Platform and AI-agent workflows are planning examples. Confirm access, data delivery, usage, branding, and resale terms before building or selling a feature. - [Account](https://datasdk.ai/glossary/account): An account is the business record a sales or customer team works with. [Markdown](https://datasdk.ai/glossary/account.md) - [Account owner](https://datasdk.ai/glossary/account-owner): An account owner is the person or team responsible for a company relationship. [Markdown](https://datasdk.ai/glossary/account-owner.md) - [Account research](https://datasdk.ai/glossary/account-research): Account research gathers relevant facts about a business before a commercial decision or conversation. [Markdown](https://datasdk.ai/glossary/account-research.md) - [Account scoring](https://datasdk.ai/glossary/account-scoring): Account scoring assigns a value to a business using chosen fit and activity rules. [Markdown](https://datasdk.ai/glossary/account-scoring.md) - [Account-based marketing](https://datasdk.ai/glossary/account-based-marketing): Account-based marketing focuses activity on a selected set of businesses. [Markdown](https://datasdk.ai/glossary/account-based-marketing.md) - [AI agent](https://datasdk.ai/glossary/ai-agent): An AI agent is software that uses a model and tools to work through tasks. [Markdown](https://datasdk.ai/glossary/ai-agent.md) - [API](https://datasdk.ai/glossary/api): An application programming interface lets software request data or actions from other software. [Markdown](https://datasdk.ai/glossary/api.md) - [API endpoint](https://datasdk.ai/glossary/api-endpoint): An API endpoint is an address where software sends a particular kind of request. [Markdown](https://datasdk.ai/glossary/api-endpoint.md) - [API key](https://datasdk.ai/glossary/api-key): An API key is a credential or identifier used when software accesses a service. [Markdown](https://datasdk.ai/glossary/api-key.md) - [Audience quality](https://datasdk.ai/glossary/audience-quality): Audience quality describes how well the people or businesses reached fit a campaign's purpose. [Markdown](https://datasdk.ai/glossary/audience-quality.md) - [B2B](https://datasdk.ai/glossary/b2b): Business-to-business means selling products or services to other businesses. [Markdown](https://datasdk.ai/glossary/b2b.md) - [Baseline](https://datasdk.ai/glossary/baseline): A baseline is a reference measurement used for comparison. [Markdown](https://datasdk.ai/glossary/baseline.md) - [Buying committee](https://datasdk.ai/glossary/buying-committee): A buying committee is the group involved in a company's purchasing decision. [Markdown](https://datasdk.ai/glossary/buying-committee.md) - [Cache](https://datasdk.ai/glossary/cache): A cache temporarily stores a result so later requests can reuse it. [Markdown](https://datasdk.ai/glossary/cache.md) - [Campaign attribution](https://datasdk.ai/glossary/campaign-attribution): Campaign attribution assigns credit for outcomes to marketing activity using a chosen method. [Markdown](https://datasdk.ai/glossary/campaign-attribution.md) - [Campaign cohort](https://datasdk.ai/glossary/campaign-cohort): A campaign cohort is a group defined by the same campaign or measurement period. [Markdown](https://datasdk.ai/glossary/campaign-cohort.md) - [Client-side code](https://datasdk.ai/glossary/client-side-code): Client-side code runs in the user's browser or another client application. [Markdown](https://datasdk.ai/glossary/client-side-code.md) - [Company domain](https://datasdk.ai/glossary/company-domain): A company domain is the website address used to represent a business. [Markdown](https://datasdk.ai/glossary/company-domain.md) - [Company enrichment](https://datasdk.ai/glossary/company-enrichment): Company enrichment adds business details to a record that starts with limited information. [Markdown](https://datasdk.ai/glossary/company-enrichment.md) - [Company identification](https://datasdk.ai/glossary/company-identification): Company identification connects a website visit with a business when a match is available. [Markdown](https://datasdk.ai/glossary/company-identification.md) - [Company location](https://datasdk.ai/glossary/company-location): Company location describes a business address or geographic association in a record. [Markdown](https://datasdk.ai/glossary/company-location.md) - [Company size](https://datasdk.ai/glossary/company-size): Company size is a way to group businesses by a measure such as employee count or revenue. [Markdown](https://datasdk.ai/glossary/company-size.md) - [Confidence threshold](https://datasdk.ai/glossary/confidence-threshold): A confidence threshold is a rule for when a system accepts or escalates a result. [Markdown](https://datasdk.ai/glossary/confidence-threshold.md) - [Content engagement](https://datasdk.ai/glossary/content-engagement): Content engagement describes recorded interactions with an article, guide, or other resource. [Markdown](https://datasdk.ai/glossary/content-engagement.md) - [Conversion](https://datasdk.ai/glossary/conversion): A conversion is an action your team has defined as a desired outcome. [Markdown](https://datasdk.ai/glossary/conversion.md) - [Conversion rate](https://datasdk.ai/glossary/conversion-rate): Conversion rate is the share of an eligible group that completes a defined action. [Markdown](https://datasdk.ai/glossary/conversion-rate.md) - [CRM](https://datasdk.ai/glossary/crm): A customer relationship management system stores business relationships, contacts, and sales activity. [Markdown](https://datasdk.ai/glossary/crm.md) - [Data deduplication](https://datasdk.ai/glossary/data-deduplication): Data deduplication removes or combines repeated records under defined rules. [Markdown](https://datasdk.ai/glossary/data-deduplication.md) - [Data freshness](https://datasdk.ai/glossary/data-freshness): Data freshness describes how recently information was checked or updated. [Markdown](https://datasdk.ai/glossary/data-freshness.md) - [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer. [Markdown](https://datasdk.ai/glossary/demand-generation.md) - [Dynamic IP address](https://datasdk.ai/glossary/dynamic-ip-address): A dynamic IP address can change as a network provider assigns addresses over time. [Markdown](https://datasdk.ai/glossary/dynamic-ip-address.md) - [Employee count](https://datasdk.ai/glossary/employee-count): Employee count is the number of people reported or estimated to work for a company. [Markdown](https://datasdk.ai/glossary/employee-count.md) - [Employee range](https://datasdk.ai/glossary/employee-range): An employee range groups company headcount into bands rather than giving an exact number. [Markdown](https://datasdk.ai/glossary/employee-range.md) - [Entity resolution](https://datasdk.ai/glossary/entity-resolution): Entity resolution determines whether records refer to the same real-world business. [Markdown](https://datasdk.ai/glossary/entity-resolution.md) - [Evaluation set](https://datasdk.ai/glossary/evaluation-set): An evaluation set is a collection of examples used to check how a system performs. [Markdown](https://datasdk.ai/glossary/evaluation-set.md) - [Event](https://datasdk.ai/glossary/event): An event is a recorded action or occurrence in a measurement system. [Markdown](https://datasdk.ai/glossary/event.md) - [Evidence trail](https://datasdk.ai/glossary/evidence-trail): An evidence trail records the inputs and sources behind a conclusion. [Markdown](https://datasdk.ai/glossary/evidence-trail.md) - [Fallback](https://datasdk.ai/glossary/fallback): A fallback is the behavior used when the preferred result is unavailable. [Markdown](https://datasdk.ai/glossary/fallback.md) - [False negative](https://datasdk.ai/glossary/false-negative): A false negative is a missed detection when the condition is actually present. [Markdown](https://datasdk.ai/glossary/false-negative.md) - [False positive](https://datasdk.ai/glossary/false-positive): A false positive is a result that incorrectly indicates a condition is present. [Markdown](https://datasdk.ai/glossary/false-positive.md) - [Firmographics](https://datasdk.ai/glossary/firmographics): Firmographics are facts used to describe a business, such as its industry, size, and location. [Markdown](https://datasdk.ai/glossary/firmographics.md) - [Grounding](https://datasdk.ai/glossary/grounding): Grounding connects a generated answer to evidence the system can inspect. [Markdown](https://datasdk.ai/glossary/grounding.md) - [Hallucination](https://datasdk.ai/glossary/hallucination): A hallucination is model-generated content that is unsupported or incorrect. [Markdown](https://datasdk.ai/glossary/hallucination.md) - [Headquarters](https://datasdk.ai/glossary/headquarters): Headquarters is the main administrative location of a company. [Markdown](https://datasdk.ai/glossary/headquarters.md) - [Human review](https://datasdk.ai/glossary/human-review): Human review puts a person in the loop before a result is accepted or acted on. [Markdown](https://datasdk.ai/glossary/human-review.md) - [Ideal customer profile](https://datasdk.ai/glossary/ideal-customer-profile): An ideal customer profile describes the kinds of businesses your offer serves best. [Markdown](https://datasdk.ai/glossary/ideal-customer-profile.md) - [Idempotency](https://datasdk.ai/glossary/idempotency): Idempotency means repeating an operation has the same intended effect as performing it once. [Markdown](https://datasdk.ai/glossary/idempotency.md) - [Industry classification](https://datasdk.ai/glossary/industry-classification): An industry classification groups companies by the kind of business they do. [Markdown](https://datasdk.ai/glossary/industry-classification.md) - [Internet service provider](https://datasdk.ai/glossary/internet-service-provider): An internet service provider supplies connectivity to homes or organizations. [Markdown](https://datasdk.ai/glossary/internet-service-provider.md) - [IP address](https://datasdk.ai/glossary/ip-address): An IP address is an address used to route traffic between devices and networks on the internet. [Markdown](https://datasdk.ai/glossary/ip-address.md) - [IP-to-company matching](https://datasdk.ai/glossary/ip-to-company-matching): IP-to-company matching compares an internet connection's IP address with company information. [Markdown](https://datasdk.ai/glossary/ip-to-company-matching.md) - [IPv4](https://datasdk.ai/glossary/ipv4): IPv4 is an internet addressing system commonly written as four numbers separated by dots. [Markdown](https://datasdk.ai/glossary/ipv4.md) - [IPv6](https://datasdk.ai/glossary/ipv6): IPv6 is an internet addressing system with a much larger address space than IPv4. [Markdown](https://datasdk.ai/glossary/ipv6.md) - [Landing page](https://datasdk.ai/glossary/landing-page): A landing page is the page a visitor reaches when entering a website. [Markdown](https://datasdk.ai/glossary/landing-page.md) - [Lead](https://datasdk.ai/glossary/lead): A lead is a potential sales contact or opportunity to investigate, depending on the team's definition. [Markdown](https://datasdk.ai/glossary/lead.md) - [Lead generation](https://datasdk.ai/glossary/lead-generation): Lead generation creates opportunities for potential customers to identify themselves or start contact. [Markdown](https://datasdk.ai/glossary/lead-generation.md) - [Least privilege](https://datasdk.ai/glossary/least-privilege): Least privilege gives software only the access needed for its task. [Markdown](https://datasdk.ai/glossary/least-privilege.md) - [Legal entity](https://datasdk.ai/glossary/legal-entity): A legal entity is an organization recognized as a separate entity under the relevant legal system. [Markdown](https://datasdk.ai/glossary/legal-entity.md) - [Match coverage](https://datasdk.ai/glossary/match-coverage): Match coverage describes where a matching service has usable information. [Markdown](https://datasdk.ai/glossary/match-coverage.md) - [Missing value](https://datasdk.ai/glossary/missing-value): A missing value means a field has no usable information. [Markdown](https://datasdk.ai/glossary/missing-value.md) - [Multi-tenant application](https://datasdk.ai/glossary/multi-tenant-application): A multi-tenant application serves several customer organizations within one system. [Markdown](https://datasdk.ai/glossary/multi-tenant-application.md) - [Organic search](https://datasdk.ai/glossary/organic-search): Organic search traffic comes from unpaid search listings. [Markdown](https://datasdk.ai/glossary/organic-search.md) - [Page path](https://datasdk.ai/glossary/page-path): A page path is the part of a URL that identifies a resource within a website. [Markdown](https://datasdk.ai/glossary/page-path.md) - [Page view](https://datasdk.ai/glossary/page-view): A page view is a recorded load or display of a web page under the measurement system's rules. [Markdown](https://datasdk.ai/glossary/page-view.md) - [Paid search](https://datasdk.ai/glossary/paid-search): Paid search places advertisements alongside search results for selected searches. [Markdown](https://datasdk.ai/glossary/paid-search.md) - [Parent company](https://datasdk.ai/glossary/parent-company): A parent company owns or controls another company. [Markdown](https://datasdk.ai/glossary/parent-company.md) - [Polling](https://datasdk.ai/glossary/polling): Polling checks a service repeatedly to see whether a result is ready. [Markdown](https://datasdk.ai/glossary/polling.md) - [Private IP address](https://datasdk.ai/glossary/private-ip-address): A private IP address is used inside a local network rather than as a globally routed internet address. [Markdown](https://datasdk.ai/glossary/private-ip-address.md) - [Prompt injection](https://datasdk.ai/glossary/prompt-injection): Prompt injection is untrusted content that tries to redirect an AI system's instructions. [Markdown](https://datasdk.ai/glossary/prompt-injection.md) - [Prospect](https://datasdk.ai/glossary/prospect): A prospect is a potential customer being considered for a business relationship. [Markdown](https://datasdk.ai/glossary/prospect.md) - [Proxy server](https://datasdk.ai/glossary/proxy-server): A proxy server forwards a request on behalf of another client. [Markdown](https://datasdk.ai/glossary/proxy-server.md) - [Public IP address](https://datasdk.ai/glossary/public-ip-address): A public IP address is the internet-facing address of a network connection. [Markdown](https://datasdk.ai/glossary/public-ip-address.md) - [Qualification](https://datasdk.ai/glossary/qualification): Qualification checks whether a potential customer fits the offer and has a relevant need. [Markdown](https://datasdk.ai/glossary/qualification.md) - [Query string](https://datasdk.ai/glossary/query-string): A query string is the portion of a URL after a question mark that carries parameters. [Markdown](https://datasdk.ai/glossary/query-string.md) - [Rate limit](https://datasdk.ai/glossary/rate-limit): A rate limit restricts how many requests a service accepts over a period. [Markdown](https://datasdk.ai/glossary/rate-limit.md) - [Referral traffic](https://datasdk.ai/glossary/referral-traffic): Referral traffic arrives through links on other websites. [Markdown](https://datasdk.ai/glossary/referral-traffic.md) - [Referrer](https://datasdk.ai/glossary/referrer): A referrer is information about the page that linked to a request, when the browser supplies it. [Markdown](https://datasdk.ai/glossary/referrer.md) - [Repeat visit](https://datasdk.ai/glossary/repeat-visit): A repeat visit is another recorded visit associated with the same recognized entity under your rules. [Markdown](https://datasdk.ai/glossary/repeat-visit.md) - [Reporting window](https://datasdk.ai/glossary/reporting-window): A reporting window is the time period included in an analysis. [Markdown](https://datasdk.ai/glossary/reporting-window.md) - [Research brief](https://datasdk.ai/glossary/research-brief): A research brief is a compact explanation of a company and why it may be relevant. [Markdown](https://datasdk.ai/glossary/research-brief.md) - [Revenue range](https://datasdk.ai/glossary/revenue-range): A revenue range is a band representing reported or estimated company revenue. [Markdown](https://datasdk.ai/glossary/revenue-range.md) - [Sales handoff](https://datasdk.ai/glossary/sales-handoff): A sales handoff passes an account or opportunity between people or teams. [Markdown](https://datasdk.ai/glossary/sales-handoff.md) - [Sales pipeline](https://datasdk.ai/glossary/sales-pipeline): A sales pipeline is the set of opportunities a team is working through its sales stages. [Markdown](https://datasdk.ai/glossary/sales-pipeline.md) - [Sales territory](https://datasdk.ai/glossary/sales-territory): A sales territory defines which accounts a seller or team covers. [Markdown](https://datasdk.ai/glossary/sales-territory.md) - [Sample bias](https://datasdk.ai/glossary/sample-bias): Sample bias occurs when the measured group differs from the group you want to understand. [Markdown](https://datasdk.ai/glossary/sample-bias.md) - [Schema](https://datasdk.ai/glossary/schema): A schema describes the structure and expected fields of data. [Markdown](https://datasdk.ai/glossary/schema.md) - [Server-side request](https://datasdk.ai/glossary/server-side-request): A server-side request is sent by backend software rather than directly by a visitor's browser. [Markdown](https://datasdk.ai/glossary/server-side-request.md) - [Session](https://datasdk.ai/glossary/session): A session groups website interactions within a defined period using a measurement system's rules. [Markdown](https://datasdk.ai/glossary/session.md) - [Shared IP address](https://datasdk.ai/glossary/shared-ip-address): A shared IP address is used by more than one person, device, or organization. [Markdown](https://datasdk.ai/glossary/shared-ip-address.md) - [Source attribution](https://datasdk.ai/glossary/source-attribution): Source attribution shows where a claim or data point came from. [Markdown](https://datasdk.ai/glossary/source-attribution.md) - [Static IP address](https://datasdk.ai/glossary/static-ip-address): A static IP address is intended to stay assigned to a connection rather than change regularly. [Markdown](https://datasdk.ai/glossary/static-ip-address.md) - [Structured output](https://datasdk.ai/glossary/structured-output): Structured output puts information into a defined format rather than unrestricted prose. [Markdown](https://datasdk.ai/glossary/structured-output.md) - [Subsidiary](https://datasdk.ai/glossary/subsidiary): A subsidiary is a company owned or controlled by another company. [Markdown](https://datasdk.ai/glossary/subsidiary.md) - [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach. [Markdown](https://datasdk.ai/glossary/target-account-list.md) - [Tenant isolation](https://datasdk.ai/glossary/tenant-isolation): Tenant isolation keeps one customer's data and actions separate from another's. [Markdown](https://datasdk.ai/glossary/tenant-isolation.md) - [Timestamp](https://datasdk.ai/glossary/timestamp): A timestamp records when an event happened or was received. [Markdown](https://datasdk.ai/glossary/timestamp.md) - [Tool call](https://datasdk.ai/glossary/tool-call): A tool call is an agent's request to another function or service for an action or information. [Markdown](https://datasdk.ai/glossary/tool-call.md) - [Tracking pixel](https://datasdk.ai/glossary/tracking-pixel): A tracking pixel is a small website tracking mechanism; the term also commonly refers to a short tracking script. [Markdown](https://datasdk.ai/glossary/tracking-pixel.md) - [Unique company](https://datasdk.ai/glossary/unique-company): A unique company count counts each recognized business once within a chosen period and matching rule. [Markdown](https://datasdk.ai/glossary/unique-company.md) - [Unmatched visit](https://datasdk.ai/glossary/unmatched-visit): An unmatched visit is a recorded visit without an available company association. [Markdown](https://datasdk.ai/glossary/unmatched-visit.md) - [UTM parameters](https://datasdk.ai/glossary/utm-parameters): UTM parameters are labels added to URLs to describe campaign traffic. [Markdown](https://datasdk.ai/glossary/utm-parameters.md) - [VPN](https://datasdk.ai/glossary/vpn): A virtual private network routes traffic through another network connection. [Markdown](https://datasdk.ai/glossary/vpn.md) - [Warm outreach](https://datasdk.ai/glossary/warm-outreach): Warm outreach starts from an existing relationship or legitimate prior connection. [Markdown](https://datasdk.ai/glossary/warm-outreach.md) - [Webhook](https://datasdk.ai/glossary/webhook): A webhook sends an event notification to another system over HTTP. [Markdown](https://datasdk.ai/glossary/webhook.md) - [White-label](https://datasdk.ai/glossary/white-label): White-label means customers see their provider's brand on a feature supplied by another business. [Markdown](https://datasdk.ai/glossary/white-label.md)