# Account-based marketing

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/account-based-marketing

Account-based marketing focuses activity on a selected set of businesses.

## Why it matters

Compare matched businesses with the accounts a campaign was meant to reach.

## Illustrative example

A campaign is designed for a named group of manufacturing companies.

## What to check

A match is supporting evidence, not complete campaign attribution.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Measure target-account reach](https://datasdk.ai/use-cases/measure-target-account-reach): Find evidence of overlap between available matches and that list.
- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer.
- [Lead generation](https://datasdk.ai/glossary/lead-generation): Lead generation creates opportunities for potential customers to identify themselves or start contact.
- [Paid search](https://datasdk.ai/glossary/paid-search): Paid search places advertisements alongside search results for selected searches.
- [Organic search](https://datasdk.ai/glossary/organic-search): Organic search traffic comes from unpaid search listings.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)