# Account research

Glossary · Sales

Canonical page: https://datasdk.ai/glossary/account-research

Account research gathers relevant facts about a business before a commercial decision or conversation.

## Why it matters

Prepare a more useful question and reject poor-fit businesses earlier.

## Illustrative example

A seller reads a company's website after seeing a matched visit.

## What to check

Keep externally verified facts separate from assumptions about a visit.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Build a weekly prospect research list](https://datasdk.ai/use-cases/build-a-weekly-prospect-research-list): Spend research time on visiting companies that fit your offer.
- [Prepare for a scheduled discovery call](https://datasdk.ai/use-cases/prepare-for-a-scheduled-discovery-call): Bring more relevant questions to the conversation.
- [Prepare an industry-specific question](https://datasdk.ai/use-cases/prepare-an-industry-specific-question): Make the next legitimate conversation more relevant to the company's work.
- [B2B](https://datasdk.ai/glossary/b2b): Business-to-business means selling products or services to other businesses.
- [Ideal customer profile](https://datasdk.ai/glossary/ideal-customer-profile): An ideal customer profile describes the kinds of businesses your offer serves best.
- [Account](https://datasdk.ai/glossary/account): An account is the business record a sales or customer team works with.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)