# Baseline

Glossary · Analytics

Canonical page: https://datasdk.ai/glossary/baseline

A baseline is a reference measurement used for comparison.

## Why it matters

Evaluate a change against prior conditions instead of intuition alone.

## Illustrative example

A team records normal matched-company volume before changing a campaign.

## What to check

Seasonality and coverage changes can make a baseline less comparable.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Choose accounts for a manual pilot](https://datasdk.ai/use-cases/choose-accounts-for-a-manual-pilot): Learn whether matches produce research your sellers can use.
- [Test positioning against company fit](https://datasdk.ai/use-cases/test-positioning-against-company-fit): Use company fit as one input when reviewing a messaging test.
- [Review public support-content traffic](https://datasdk.ai/use-cases/review-public-support-content-traffic): Choose support documentation to discuss or improve.
- [Page view](https://datasdk.ai/glossary/page-view): A page view is a recorded load or display of a web page under the measurement system's rules.
- [Session](https://datasdk.ai/glossary/session): A session groups website interactions within a defined period using a measurement system's rules.
- [Unique company](https://datasdk.ai/glossary/unique-company): A unique company count counts each recognized business once within a chosen period and matching rule.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)