# Campaign cohort

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/campaign-cohort

A campaign cohort is a group defined by the same campaign or measurement period.

## Why it matters

Separate different audiences before judging campaign fit.

## Illustrative example

A marketer compares visitors from two launch weeks using consistent rules.

## What to check

Keep tagging, time windows, and matching rules comparable.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Compare two campaign audiences](https://datasdk.ai/use-cases/compare-two-campaign-audiences): Choose what to investigate in each campaign's audience mix.
- [Audit webinar promotion traffic](https://datasdk.ai/use-cases/audit-webinar-promotion-traffic): Understand which business segments reached the promotion page.
- [Review country-specific campaigns](https://datasdk.ai/use-cases/review-country-specific-campaigns): Check the geographic company mix before making campaign changes.
- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer.
- [Lead generation](https://datasdk.ai/glossary/lead-generation): Lead generation creates opportunities for potential customers to identify themselves or start contact.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)