# Data freshness

Glossary · Company data

Canonical page: https://datasdk.ai/glossary/data-freshness

Data freshness describes how recently information was checked or updated.

## Why it matters

Verify important facts before contacting or routing a business.

## Illustrative example

A company's website may show a new brand name before an older database does.

## What to check

Recently retrieved data is not necessarily recently verified data.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Recheck previously disqualified accounts](https://datasdk.ai/use-cases/recheck-previously-disqualified-accounts): Reconsider an account only when new facts justify it.
- [Investigate a customer rebrand](https://datasdk.ai/use-cases/investigate-a-customer-rebrand): Keep the relationship connected to the correct business record.
- [Design a bounded company-data cache](https://datasdk.ai/use-cases/design-a-bounded-company-data-cache): Plan faster repeated work while preserving customer boundaries.
- [Firmographics](https://datasdk.ai/glossary/firmographics): Firmographics are facts used to describe a business, such as its industry, size, and location.
- [Company domain](https://datasdk.ai/glossary/company-domain): A company domain is the website address used to represent a business.
- [Legal entity](https://datasdk.ai/glossary/legal-entity): A legal entity is an organization recognized as a separate entity under the relevant legal system.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)