# Demand generation

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/demand-generation

Demand generation is marketing work intended to create awareness and interest in an offer.

## Why it matters

Use company details to inspect the business audience behind traffic.

## Illustrative example

Educational articles introduce a product category to potential buyers.

## What to check

A visit alone does not measure demand or establish a future sale.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Check a product launch audience](https://datasdk.ai/use-cases/check-a-product-launch-audience): Separate commercial audience fit from total launch traffic.
- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Lead generation](https://datasdk.ai/glossary/lead-generation): Lead generation creates opportunities for potential customers to identify themselves or start contact.
- [Paid search](https://datasdk.ai/glossary/paid-search): Paid search places advertisements alongside search results for selected searches.
- [Organic search](https://datasdk.ai/glossary/organic-search): Organic search traffic comes from unpaid search listings.
- [Referral traffic](https://datasdk.ai/glossary/referral-traffic): Referral traffic arrives through links on other websites.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)