# Lead generation

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/lead-generation

Lead generation creates opportunities for potential customers to identify themselves or start contact.

## Why it matters

Keep company recognition separate from collecting a person's contact details.

## Illustrative example

A useful guide invites readers to request a consultation.

## What to check

Company identification does not replace forms, conversations, or permission requirements.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer.
- [Paid search](https://datasdk.ai/glossary/paid-search): Paid search places advertisements alongside search results for selected searches.
- [Organic search](https://datasdk.ai/glossary/organic-search): Organic search traffic comes from unpaid search listings.
- [Referral traffic](https://datasdk.ai/glossary/referral-traffic): Referral traffic arrives through links on other websites.
- [Campaign attribution](https://datasdk.ai/glossary/campaign-attribution): Campaign attribution assigns credit for outcomes to marketing activity using a chosen method.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)