# Lead

Glossary · Sales

Canonical page: https://datasdk.ai/glossary/lead

A lead is a potential sales contact or opportunity to investigate, depending on the team's definition.

## Why it matters

Agree on what qualifies as a lead before measuring results.

## Illustrative example

A submitted demo form may become a lead in a CRM.

## What to check

An identified company is not automatically an identified contact or qualified lead.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Check lead-generation campaign scope](https://datasdk.ai/use-cases/check-lead-generation-campaign-scope): Set clear deliverable expectations with the client.
- [Prospect](https://datasdk.ai/glossary/prospect): A prospect is a potential customer being considered for a business relationship.
- [Qualification](https://datasdk.ai/glossary/qualification): Qualification checks whether a potential customer fits the offer and has a relevant need.
- [Account scoring](https://datasdk.ai/glossary/account-scoring): Account scoring assigns a value to a business using chosen fit and activity rules.
- [Sales territory](https://datasdk.ai/glossary/sales-territory): A sales territory defines which accounts a seller or team covers.
- [Account owner](https://datasdk.ai/glossary/account-owner): An account owner is the person or team responsible for a company relationship.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)