# Paid search

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/paid-search

Paid search places advertisements alongside search results for selected searches.

## Why it matters

Review whether matched businesses resemble the intended customer segment.

## Illustrative example

A team advertises software on a relevant commercial keyword.

## What to check

Use your advertising and analytics records to connect a visit to a campaign.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Check paid-search audience fit](https://datasdk.ai/use-cases/check-paid-search-audience-fit): See whether matched businesses resemble the customers the campaign targets.
- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer.
- [Lead generation](https://datasdk.ai/glossary/lead-generation): Lead generation creates opportunities for potential customers to identify themselves or start contact.
- [Organic search](https://datasdk.ai/glossary/organic-search): Organic search traffic comes from unpaid search listings.
- [Referral traffic](https://datasdk.ai/glossary/referral-traffic): Referral traffic arrives through links on other websites.

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