# Prospect

Glossary · Sales

Canonical page: https://datasdk.ai/glossary/prospect

A prospect is a potential customer being considered for a business relationship.

## Why it matters

Create a purposeful research list from available company signals.

## Illustrative example

A visiting company that fits your market becomes a business to research.

## What to check

Being a prospect does not imply consent to contact or readiness to buy.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Qualification](https://datasdk.ai/glossary/qualification): Qualification checks whether a potential customer fits the offer and has a relevant need.
- [Account scoring](https://datasdk.ai/glossary/account-scoring): Account scoring assigns a value to a business using chosen fit and activity rules.
- [Sales territory](https://datasdk.ai/glossary/sales-territory): A sales territory defines which accounts a seller or team covers.
- [Account owner](https://datasdk.ai/glossary/account-owner): An account owner is the person or team responsible for a company relationship.
- [CRM](https://datasdk.ai/glossary/crm): A customer relationship management system stores business relationships, contacts, and sales activity.
- [Sales pipeline](https://datasdk.ai/glossary/sales-pipeline): A sales pipeline is the set of opportunities a team is working through its sales stages.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)