# Reporting window

Glossary · Analytics

Canonical page: https://datasdk.ai/glossary/reporting-window

A reporting window is the time period included in an analysis.

## Why it matters

Make repeated reviews comparable and avoid accidental double counting.

## Illustrative example

A weekly review includes visits from Monday through Sunday in one timezone.

## What to check

Late-arriving records may change a period's results.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Build a weekly prospect research list](https://datasdk.ai/use-cases/build-a-weekly-prospect-research-list): Spend research time on visiting companies that fit your offer.
- [Choose accounts for a manual pilot](https://datasdk.ai/use-cases/choose-accounts-for-a-manual-pilot): Learn whether matches produce research your sellers can use.
- [Check a product launch audience](https://datasdk.ai/use-cases/check-a-product-launch-audience): Separate commercial audience fit from total launch traffic.
- [Session](https://datasdk.ai/glossary/session): A session groups website interactions within a defined period using a measurement system's rules.
- [Unique company](https://datasdk.ai/glossary/unique-company): A unique company count counts each recognized business once within a chosen period and matching rule.
- [Repeat visit](https://datasdk.ai/glossary/repeat-visit): A repeat visit is another recorded visit associated with the same recognized entity under your rules.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)