# Sales pipeline

Glossary · Sales

Canonical page: https://datasdk.ai/glossary/sales-pipeline

A sales pipeline is the set of opportunities a team is working through its sales stages.

## Why it matters

Interpret a website visit alongside the existing deal record.

## Illustrative example

A company may already have an open evaluation in the pipeline.

## What to check

A visit does not create a sales opportunity or change its stage on its own.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Add context to an open opportunity](https://datasdk.ai/use-cases/add-context-to-an-open-opportunity): Keep research aligned with the current deal rather than starting a separate sales motion.
- [Notice interest in another product line](https://datasdk.ai/use-cases/notice-interest-in-another-product-line): Find a topic worth discussing through the existing account relationship.
- [Prepare a board-level marketing summary](https://datasdk.ai/use-cases/prepare-a-board-level-marketing-summary): Translate company data into a defensible marketing discussion.
- [Sales territory](https://datasdk.ai/glossary/sales-territory): A sales territory defines which accounts a seller or team covers.
- [Account owner](https://datasdk.ai/glossary/account-owner): An account owner is the person or team responsible for a company relationship.
- [CRM](https://datasdk.ai/glossary/crm): A customer relationship management system stores business relationships, contacts, and sales activity.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)