# Tracking pixel

Glossary · Platforms

Canonical page: https://datasdk.ai/glossary/tracking-pixel

A tracking pixel is a small website tracking mechanism; the term also commonly refers to a short tracking script.

## Why it matters

Understand the installation step before requesting a trial.

## Illustrative example

A site adds a small piece of code to record visits for identification.

## What to check

Confirm the actual code, placement, and data handling for your setup.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Scope a client identification trial](https://datasdk.ai/use-cases/scope-a-client-identification-trial): Agree what a useful trial would demonstrate.
- [Offer identification in a website-builder product](https://datasdk.ai/use-cases/offer-identification-in-a-website-builder-product): Plan identification as a clearly explained optional website capability.
- [White-label](https://datasdk.ai/glossary/white-label): White-label means customers see their provider's brand on a feature supplied by another business.
- [Multi-tenant application](https://datasdk.ai/glossary/multi-tenant-application): A multi-tenant application serves several customer organizations within one system.
- [Tenant isolation](https://datasdk.ai/glossary/tenant-isolation): Tenant isolation keeps one customer's data and actions separate from another's.
- [Webhook](https://datasdk.ai/glossary/webhook): A webhook sends an event notification to another system over HTTP.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)