# Unique company

Glossary · Analytics

Canonical page: https://datasdk.ai/glossary/unique-company

A unique company count counts each recognized business once within a chosen period and matching rule.

## Why it matters

Avoid equating repeat activity with five new potential customers.

## Illustrative example

Five records for one domain become one company in a weekly report.

## What to check

Domain changes, subsidiaries, and shared networks complicate deduplication.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Review repeat company activity](https://datasdk.ai/use-cases/review-repeat-company-activity): See whether a company deserves another research check without counting it as new each time.
- [Separate customer activity from acquisition reporting](https://datasdk.ai/use-cases/separate-customer-activity-from-acquisition-reporting): Keep acquisition research distinct from customer-service activity.
- [Generate a source-linked weekly research digest](https://datasdk.ai/use-cases/generate-a-source-linked-weekly-research-digest): Plan a digest that highlights useful research without repeating every visit.
- [Page view](https://datasdk.ai/glossary/page-view): A page view is a recorded load or display of a web page under the measurement system's rules.
- [Session](https://datasdk.ai/glossary/session): A session groups website interactions within a defined period using a measurement system's rules.
- [Repeat visit](https://datasdk.ai/glossary/repeat-visit): A repeat visit is another recorded visit associated with the same recognized entity under your rules.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)