# UTM parameters

Glossary · Marketing

Canonical page: https://datasdk.ai/glossary/utm-parameters

UTM parameters are labels added to URLs to describe campaign traffic.

## Why it matters

Compare campaigns using a consistent naming scheme.

## Illustrative example

A tagged link records a campaign name and source in compatible analytics.

## What to check

Do not put private information in URL tags; capture and interpretation depend on your analytics setup.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Compare two campaign audiences](https://datasdk.ai/use-cases/compare-two-campaign-audiences): Choose what to investigate in each campaign's audience mix.
- [Evaluate an event campaign](https://datasdk.ai/use-cases/evaluate-an-event-campaign): Review whether relevant businesses encountered event-related pages.
- [Review newsletter landing traffic](https://datasdk.ai/use-cases/review-newsletter-landing-traffic): Inspect which business types appear in traffic to the linked page.
- [Account-based marketing](https://datasdk.ai/glossary/account-based-marketing): Account-based marketing focuses activity on a selected set of businesses.
- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Demand generation](https://datasdk.ai/glossary/demand-generation): Demand generation is marketing work intended to create awareness and interest in an offer.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)