# Add company context to a marketing dashboard

Use case · Platforms · Planned API workflow

Canonical page: https://datasdk.ai/use-cases/add-company-context-to-a-marketing-dashboard

Plan a view that explains which company segments appear in the matched sample.

## Who this helps

A dashboard builder wants to supplement aggregate traffic with business relevance.

## How to use it

1. Define how authorized visit records connect to existing analytics.
2. Agree the available company fields and API delivery.
3. Present matched and unmatched coverage alongside campaign metrics.

## Illustrative example

A proposed dashboard would compare matched industries with a campaign's audience goal.

## What to check

The API is coming soon; company matching does not supply complete attribution.

## How Data SDK fits

The full Data SDK API is coming soon. Platform and AI-agent workflows are planning examples. Confirm access, data delivery, usage, branding, and resale terms before building or selling a feature.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Campaign attribution](https://datasdk.ai/glossary/campaign-attribution): Campaign attribution assigns credit for outcomes to marketing activity using a chosen method.
- [Sample bias](https://datasdk.ai/glossary/sample-bias): Sample bias occurs when the measured group differs from the group you want to understand.
- [API](https://datasdk.ai/glossary/api): An application programming interface lets software request data or actions from other software.
- [Add company identification to a CRM product](https://datasdk.ai/use-cases/add-company-identification-to-a-crm-product): Plan a feature that puts company context beside the account record.
- [Add a branded visitor view to an agency portal](https://datasdk.ai/use-cases/add-a-branded-visitor-view-to-an-agency-portal): Plan a single branded place for clients to review visiting businesses.
- [Build a company-fit review queue](https://datasdk.ai/use-cases/build-a-company-fit-review-queue): Plan a workflow that turns records into explicit accept-or-skip decisions.

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