# Add context to an open opportunity

Use case · Sales

Canonical page: https://datasdk.ai/use-cases/add-context-to-an-open-opportunity

Keep research aligned with the current deal rather than starting a separate sales motion.

## Who this helps

An account team wants website activity alongside an existing sales process.

## How to use it

1. Verify the matched company against the opportunity.
2. Record the relevant page and time in your team's process.
3. Let the deal owner decide whether it changes preparation or follow-up.

## Illustrative example

An implementation-page visit becomes a note for the seller already managing an evaluation.

## What to check

A visit alone should not advance the deal stage or forecast.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Account owner](https://datasdk.ai/glossary/account-owner): An account owner is the person or team responsible for a company relationship.
- [Sales pipeline](https://datasdk.ai/glossary/sales-pipeline): A sales pipeline is the set of opportunities a team is working through its sales stages.
- [Timestamp](https://datasdk.ai/glossary/timestamp): A timestamp records when an event happened or was received.
- [Build a weekly prospect research list](https://datasdk.ai/use-cases/build-a-weekly-prospect-research-list): Spend research time on visiting companies that fit your offer.
- [Research companies that view pricing](https://datasdk.ai/use-cases/research-companies-that-view-pricing): Prepare better commercial questions before a legitimate conversation.
- [Check existing accounts before prospecting](https://datasdk.ai/use-cases/check-existing-accounts-before-prospecting): Avoid duplicate outreach and conflicting conversations.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)