# Check lead-generation campaign scope

Use case · Agencies

Canonical page: https://datasdk.ai/use-cases/check-lead-generation-campaign-scope

Set clear deliverable expectations with the client.

## Who this helps

An agency must distinguish company recognition from identified leads.

## How to use it

1. Define whether the engagement measures companies, contacts, inquiries, or opportunities.
2. Show which fields the matching workflow actually returns.
3. Report outcomes using the agreed definitions.

## Illustrative example

A report labels 20 recognized businesses as companies to research, not 20 qualified contacts.

## What to check

Do not promise personal contact details or buying intent from a company match.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Company identification](https://datasdk.ai/glossary/company-identification): Company identification connects a website visit with a business when a match is available.
- [Lead](https://datasdk.ai/glossary/lead): A lead is a potential sales contact or opportunity to investigate, depending on the team's definition.
- [Qualification](https://datasdk.ai/glossary/qualification): Qualification checks whether a potential customer fits the offer and has a relevant need.
- [Show clients the businesses their site reaches](https://datasdk.ai/use-cases/show-clients-the-businesses-their-site-reaches): Give clients concrete companies to evaluate rather than only aggregate counts.
- [Evaluate a client website redesign](https://datasdk.ai/use-cases/evaluate-a-client-website-redesign): Add company-fit context to the post-launch review.
- [Prepare a client prospecting workshop](https://datasdk.ai/use-cases/prepare-a-client-prospecting-workshop): Leave the workshop with a realistic shortlist and repeatable fit rules.

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