# Check paid-search audience fit

Use case · Marketing

Canonical page: https://datasdk.ai/use-cases/check-paid-search-audience-fit

See whether matched businesses resemble the customers the campaign targets.

## Who this helps

A search campaign can generate traffic from businesses you do not serve.

## How to use it

1. Use available campaign records to define the relevant traffic group.
2. Review the matched companies within that group.
3. Compare industry and size with the campaign's stated audience.

## Illustrative example

An enterprise-software campaign is reviewed when its matched sample mainly contains very small firms.

## What to check

Company matching alone does not provide campaign attribution or search queries.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Paid search](https://datasdk.ai/glossary/paid-search): Paid search places advertisements alongside search results for selected searches.
- [Campaign attribution](https://datasdk.ai/glossary/campaign-attribution): Campaign attribution assigns credit for outcomes to marketing activity using a chosen method.
- [Audience quality](https://datasdk.ai/glossary/audience-quality): Audience quality describes how well the people or businesses reached fit a campaign's purpose.
- [Review partner referral quality](https://datasdk.ai/use-cases/review-partner-referral-quality): Evaluate the business audience behind an available referral stream.
- [Assess an industry landing page](https://datasdk.ai/use-cases/assess-an-industry-landing-page): Learn whether the page attracts the intended kinds of businesses.
- [Compare two campaign audiences](https://datasdk.ai/use-cases/compare-two-campaign-audiences): Choose what to investigate in each campaign's audience mix.

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