# Evaluate an event campaign

Use case · Marketing

Canonical page: https://datasdk.ai/use-cases/evaluate-an-event-campaign

Review whether relevant businesses encountered event-related pages.

## Who this helps

Event promotion creates several kinds of website activity.

## How to use it

1. Use tagged event links and your existing analytics where available.
2. Inspect company matches associated with those visits.
3. Compare the audience with the event's intended customer segment.

## Illustrative example

An industry event campaign reaches a set of businesses the sales team already targets.

## What to check

Timing alone does not prove the event caused a visit or a future deal.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Target account list](https://datasdk.ai/glossary/target-account-list): A target account list names the businesses a team wants to reach.
- [Campaign attribution](https://datasdk.ai/glossary/campaign-attribution): Campaign attribution assigns credit for outcomes to marketing activity using a chosen method.
- [UTM parameters](https://datasdk.ai/glossary/utm-parameters): UTM parameters are labels added to URLs to describe campaign traffic.
- [Review partner referral quality](https://datasdk.ai/use-cases/review-partner-referral-quality): Evaluate the business audience behind an available referral stream.
- [Assess an industry landing page](https://datasdk.ai/use-cases/assess-an-industry-landing-page): Learn whether the page attracts the intended kinds of businesses.
- [Compare two campaign audiences](https://datasdk.ai/use-cases/compare-two-campaign-audiences): Choose what to investigate in each campaign's audience mix.

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