# Investigate a customer rebrand

Use case · Customer teams

Canonical page: https://datasdk.ai/use-cases/investigate-a-customer-rebrand

Keep the relationship connected to the correct business record.

## Who this helps

A company's new domain can make familiar activity look like a new account.

## How to use it

1. Check the matched domain against public rebrand information.
2. Verify the relationship with the existing customer owner.
3. Update your own reference records after confirmation.

## Illustrative example

A customer changes its brand and starts appearing under a different domain.

## What to check

Similar logos or names alone do not prove two businesses are the same.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Company domain](https://datasdk.ai/glossary/company-domain): A company domain is the website address used to represent a business.
- [Data freshness](https://datasdk.ai/glossary/data-freshness): Data freshness describes how recently information was checked or updated.
- [Entity resolution](https://datasdk.ai/glossary/entity-resolution): Entity resolution determines whether records refer to the same real-world business.
- [Prepare for a customer review meeting](https://datasdk.ai/use-cases/prepare-for-a-customer-review-meeting): Bring relevant questions to the existing customer conversation.
- [Notice interest in another product line](https://datasdk.ai/use-cases/notice-interest-in-another-product-line): Find a topic worth discussing through the existing account relationship.
- [Prepare implementation support resources](https://datasdk.ai/use-cases/prepare-implementation-support-resources): Choose relevant setup material before the meeting.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)