# Review an agency's own inbound audience

Use case · Agencies

Canonical page: https://datasdk.ai/use-cases/review-an-agency-s-own-inbound-audience

Focus new-business research on relevant organizations.

## Who this helps

An agency's own website can attract potential clients, job seekers, and vendors.

## How to use it

1. Review available company matches for the agency website.
2. Check whether each business needs the agency's type of service.
3. Research a small set of suitable businesses before deciding on outreach.

## Illustrative example

A specialist agency chooses businesses in the sector it knows well.

## What to check

Company-level matching cannot reliably classify an individual visitor as a job seeker.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Ideal customer profile](https://datasdk.ai/glossary/ideal-customer-profile): An ideal customer profile describes the kinds of businesses your offer serves best.
- [Qualification](https://datasdk.ai/glossary/qualification): Qualification checks whether a potential customer fits the offer and has a relevant need.
- [Account research](https://datasdk.ai/glossary/account-research): Account research gathers relevant facts about a business before a commercial decision or conversation.
- [Show clients the businesses their site reaches](https://datasdk.ai/use-cases/show-clients-the-businesses-their-site-reaches): Give clients concrete companies to evaluate rather than only aggregate counts.
- [Evaluate a client website redesign](https://datasdk.ai/use-cases/evaluate-a-client-website-redesign): Add company-fit context to the post-launch review.
- [Prepare a client prospecting workshop](https://datasdk.ai/use-cases/prepare-a-client-prospecting-workshop): Leave the workshop with a realistic shortlist and repeatable fit rules.

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