# Review newsletter landing traffic

Use case · Marketing

Canonical page: https://datasdk.ai/use-cases/review-newsletter-landing-traffic

Inspect which business types appear in traffic to the linked page.

## Who this helps

A newsletter link can be forwarded or opened by people outside its subscriber list.

## How to use it

1. Use tagged newsletter links where your analytics supports them.
2. Review associated company matches.
3. Compare the sample with the newsletter's intended audience.

## Illustrative example

A product newsletter drives visits associated with agencies as well as customer companies.

## What to check

Do not identify a subscriber or employee from a company match.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Shared IP address](https://datasdk.ai/glossary/shared-ip-address): A shared IP address is used by more than one person, device, or organization.
- [UTM parameters](https://datasdk.ai/glossary/utm-parameters): UTM parameters are labels added to URLs to describe campaign traffic.
- [Campaign cohort](https://datasdk.ai/glossary/campaign-cohort): A campaign cohort is a group defined by the same campaign or measurement period.
- [Review partner referral quality](https://datasdk.ai/use-cases/review-partner-referral-quality): Evaluate the business audience behind an available referral stream.
- [Assess an industry landing page](https://datasdk.ai/use-cases/assess-an-industry-landing-page): Learn whether the page attracts the intended kinds of businesses.
- [Compare two campaign audiences](https://datasdk.ai/use-cases/compare-two-campaign-audiences): Choose what to investigate in each campaign's audience mix.

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