# Review partner referral quality

Use case · Marketing

Canonical page: https://datasdk.ai/use-cases/review-partner-referral-quality

Evaluate the business audience behind an available referral stream.

## Who this helps

A referral partnership may deliver visits without obvious commercial relevance.

## How to use it

1. Find referral traffic in your analytics where available.
2. Review associated company matches using compatible visit records.
3. Compare business fit before renewing or changing the partnership.

## Illustrative example

A directory referral sends fewer visits but several companies in your supported niche.

## What to check

Missing referrer data and unmatched visits limit the conclusion.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Referral traffic](https://datasdk.ai/glossary/referral-traffic): Referral traffic arrives through links on other websites.
- [Audience quality](https://datasdk.ai/glossary/audience-quality): Audience quality describes how well the people or businesses reached fit a campaign's purpose.
- [Referrer](https://datasdk.ai/glossary/referrer): A referrer is information about the page that linked to a request, when the browser supplies it.
- [Test positioning against company fit](https://datasdk.ai/use-cases/test-positioning-against-company-fit): Use company fit as one input when reviewing a messaging test.
- [Separate student and commercial research audiences](https://datasdk.ai/use-cases/separate-student-and-commercial-research-audiences): Avoid measuring every visit as a potential sale.
- [Review agency campaign reporting](https://datasdk.ai/use-cases/review-agency-campaign-reporting): Add a business-fit discussion to a campaign review.

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