# Separate customer activity from acquisition reporting

Use case · Customer teams

Canonical page: https://datasdk.ai/use-cases/separate-customer-activity-from-acquisition-reporting

Keep acquisition research distinct from customer-service activity.

## Who this helps

Marketing traffic can include companies that already buy from the business.

## How to use it

1. Compare matched domains with current customer records.
2. Label known customers in your own analysis.
3. Review new-business and customer audiences separately.

## Illustrative example

A campaign report avoids counting existing customers as newly discovered prospects.

## What to check

Unknown domains may still belong to a customer subsidiary or alternate brand.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Subsidiary](https://datasdk.ai/glossary/subsidiary): A subsidiary is a company owned or controlled by another company.
- [CRM](https://datasdk.ai/glossary/crm): A customer relationship management system stores business relationships, contacts, and sales activity.
- [Unique company](https://datasdk.ai/glossary/unique-company): A unique company count counts each recognized business once within a chosen period and matching rule.
- [Prepare for a customer review meeting](https://datasdk.ai/use-cases/prepare-for-a-customer-review-meeting): Bring relevant questions to the existing customer conversation.
- [Notice interest in another product line](https://datasdk.ai/use-cases/notice-interest-in-another-product-line): Find a topic worth discussing through the existing account relationship.
- [Prepare implementation support resources](https://datasdk.ai/use-cases/prepare-implementation-support-resources): Choose relevant setup material before the meeting.

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