# Support a fractional marketing review

Use case · Agencies

Canonical page: https://datasdk.ai/use-cases/support-a-fractional-marketing-review

Make campaign and sales discussions use the same fit criteria.

## Who this helps

A fractional marketing lead needs a shared view of audience quality across projects.

## How to use it

1. Agree a simple customer profile with the client.
2. Review available company matches alongside campaign records.
3. Assign a concrete research or campaign-review action for the best-supported findings.

## Illustrative example

The team uses one fit checklist instead of arguing about raw traffic totals.

## What to check

A useful report still needs campaign context and client business knowledge.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Ideal customer profile](https://datasdk.ai/glossary/ideal-customer-profile): An ideal customer profile describes the kinds of businesses your offer serves best.
- [Sales handoff](https://datasdk.ai/glossary/sales-handoff): A sales handoff passes an account or opportunity between people or teams.
- [Campaign cohort](https://datasdk.ai/glossary/campaign-cohort): A campaign cohort is a group defined by the same campaign or measurement period.
- [Show clients the businesses their site reaches](https://datasdk.ai/use-cases/show-clients-the-businesses-their-site-reaches): Give clients concrete companies to evaluate rather than only aggregate counts.
- [Evaluate a client website redesign](https://datasdk.ai/use-cases/evaluate-a-client-website-redesign): Add company-fit context to the post-launch review.
- [Prepare a client prospecting workshop](https://datasdk.ai/use-cases/prepare-a-client-prospecting-workshop): Leave the workshop with a realistic shortlist and repeatable fit rules.

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