# Test positioning against company fit

Use case · Marketing

Canonical page: https://datasdk.ai/use-cases/test-positioning-against-company-fit

Use company fit as one input when reviewing a messaging test.

## Who this helps

A new message may change who engages with a landing page.

## How to use it

1. Keep the comparison period and traffic sources as consistent as practical.
2. Review matched-company segments for each version using your own test records.
3. Combine those observations with conversions and qualitative feedback.

## Illustrative example

A simpler positioning statement reaches more of the segment the team intended to serve.

## What to check

This is an analysis workflow, not a built-in experiment or proof of causality.

## How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

## Related reading

- [Conversion rate](https://datasdk.ai/glossary/conversion-rate): Conversion rate is the share of an eligible group that completes a defined action.
- [Baseline](https://datasdk.ai/glossary/baseline): A baseline is a reference measurement used for comparison.
- [Sample bias](https://datasdk.ai/glossary/sample-bias): Sample bias occurs when the measured group differs from the group you want to understand.
- [Check paid-search audience fit](https://datasdk.ai/use-cases/check-paid-search-audience-fit): See whether matched businesses resemble the customers the campaign targets.
- [Review partner referral quality](https://datasdk.ai/use-cases/review-partner-referral-quality): Evaluate the business audience behind an available referral stream.
- [Assess an industry landing page](https://datasdk.ai/use-cases/assess-an-industry-landing-page): Learn whether the page attracts the intended kinds of businesses.

[Glossary](https://datasdk.ai/glossary) · [Use cases](https://datasdk.ai/use-cases) · [Comparisons](https://datasdk.ai/vs) · [For businesses](https://datasdk.ai/for-businesses) · [For builders](https://datasdk.ai/for-builders)