The practical difference.
Sources checked 2026-09-20. Published by Data SDK.
| Decision |  Data SDK | Visual Visitor |
|---|---|---|
| Main focus | Worldwide company identification and page context. | Person-level visitor identification and related activation products. |
| Identification | Company-level; no individual identity or proven intent. | Markets WebID +Person and employment-related data products. |
| Working style | Use available company details in your research process; confirm delivery. | Identified visitor information connected to marketing and sales follow-up. |
| API and resale | Full API coming soon. Confirm access and white-label/resale rights. | Ask for current API, embedding, and redistribution terms. |
What the vendor documents
- Visual Visitor markets WebID +Person with names and email details, alongside other sales and marketing products. Visual Visitor product overview
When to consider Visual Visitor
Evaluate Visual Visitor if your project explicitly calls for person-level information and you can evaluate the applicable data-handling requirements.
When to evaluate Data SDK
Evaluate Data SDK when recognizing a business and assessing its fit is enough for your next research decision.
Data SDK offers worldwide company-level visitor identification with available company details and pages viewed. It does not identify the person or prove buying intent. The full API is coming soon; white-label scope and resale terms require agreement. Start free trial opens an email request. Pricing and usage limits are not published.
Ask before choosing.
Which identity product is proposed, in which regions, and what is the evidence and permitted use for each returned field?
- Test useful matches in your own markets, including startups and larger businesses.
- Compare like-for-like company records; distinguish contacts from the person who visited.
- Confirm required integrations, data handling, contract length, pricing units, and any API or resale rights.
A useful pilot.
Define the required output before testing: company research, potential contacts, or individual identification. Do not score them as interchangeable results.
What this comparison does not establish.
Vendor privacy or consent claims are not an independent legal finding. Data SDK makes no person-identification or universal compliance guarantee.
Written by Data SDK using its stated product scope and the linked vendor documentation. Vendor statements are attributed claims, not independent performance tests. Fit guidance is our assessment. This directory covers selected relevant alternatives, not every provider. Prices, plan eligibility, coverage, and terms should be confirmed directly.