105 TERMS · A TO Z

The company identification glossary.

Plain-language definitions. Concrete examples. Find the meaning, then see why it matters.

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A

Account: An account is the business record a sales or customer team works with.
Account owner: An account owner is the person or team responsible for a company relationship.
Account research: Account research gathers relevant facts about a business before a commercial decision or conversation.
Account scoring: Account scoring assigns a value to a business using chosen fit and activity rules.
Account-based marketing: Account-based marketing focuses activity on a selected set of businesses.
AI agent: An AI agent is software that uses a model and tools to work through tasks.
API: An application programming interface lets software request data or actions from other software.
API endpoint: An API endpoint is an address where software sends a particular kind of request.
API key: An API key is a credential or identifier used when software accesses a service.
Audience quality: Audience quality describes how well the people or businesses reached fit a campaign's purpose.

B

B2B: Business-to-business means selling products or services to other businesses.
Baseline: A baseline is a reference measurement used for comparison.
Buying committee: A buying committee is the group involved in a company's purchasing decision.

C

Cache: A cache temporarily stores a result so later requests can reuse it.
Campaign attribution: Campaign attribution assigns credit for outcomes to marketing activity using a chosen method.
Campaign cohort: A campaign cohort is a group defined by the same campaign or measurement period.
Client-side code: Client-side code runs in the user's browser or another client application.
Company domain: A company domain is the website address used to represent a business.
Company enrichment: Company enrichment adds business details to a record that starts with limited information.
Company identification: Company identification connects a website visit with a business when a match is available.
Company location: Company location describes a business address or geographic association in a record.
Company size: Company size is a way to group businesses by a measure such as employee count or revenue.
Confidence threshold: A confidence threshold is a rule for when a system accepts or escalates a result.
Content engagement: Content engagement describes recorded interactions with an article, guide, or other resource.
Conversion: A conversion is an action your team has defined as a desired outcome.
Conversion rate: Conversion rate is the share of an eligible group that completes a defined action.
CRM: A customer relationship management system stores business relationships, contacts, and sales activity.

D

Data deduplication: Data deduplication removes or combines repeated records under defined rules.
Data freshness: Data freshness describes how recently information was checked or updated.
Demand generation: Demand generation is marketing work intended to create awareness and interest in an offer.
Dynamic IP address: A dynamic IP address can change as a network provider assigns addresses over time.

E

Employee count: Employee count is the number of people reported or estimated to work for a company.
Employee range: An employee range groups company headcount into bands rather than giving an exact number.
Entity resolution: Entity resolution determines whether records refer to the same real-world business.
Evaluation set: An evaluation set is a collection of examples used to check how a system performs.
Event: An event is a recorded action or occurrence in a measurement system.
Evidence trail: An evidence trail records the inputs and sources behind a conclusion.

F

Fallback: A fallback is the behavior used when the preferred result is unavailable.
False negative: A false negative is a missed detection when the condition is actually present.
False positive: A false positive is a result that incorrectly indicates a condition is present.
Firmographics: Firmographics are facts used to describe a business, such as its industry, size, and location.

G

Grounding: Grounding connects a generated answer to evidence the system can inspect.

H

Hallucination: A hallucination is model-generated content that is unsupported or incorrect.
Headquarters: Headquarters is the main administrative location of a company.
Human review: Human review puts a person in the loop before a result is accepted or acted on.

I

Ideal customer profile: An ideal customer profile describes the kinds of businesses your offer serves best.
Idempotency: Idempotency means repeating an operation has the same intended effect as performing it once.
Industry classification: An industry classification groups companies by the kind of business they do.
Internet service provider: An internet service provider supplies connectivity to homes or organizations.
IP address: An IP address is an address used to route traffic between devices and networks on the internet.
IP-to-company matching: IP-to-company matching compares an internet connection's IP address with company information.
IPv4: IPv4 is an internet addressing system commonly written as four numbers separated by dots.
IPv6: IPv6 is an internet addressing system with a much larger address space than IPv4.

L

Landing page: A landing page is the page a visitor reaches when entering a website.
Lead: A lead is a potential sales contact or opportunity to investigate, depending on the team's definition.
Lead generation: Lead generation creates opportunities for potential customers to identify themselves or start contact.
Least privilege: Least privilege gives software only the access needed for its task.
Legal entity: A legal entity is an organization recognized as a separate entity under the relevant legal system.

M

Match coverage: Match coverage describes where a matching service has usable information.
Missing value: A missing value means a field has no usable information.
Multi-tenant application: A multi-tenant application serves several customer organizations within one system.

O

Organic search: Organic search traffic comes from unpaid search listings.

P

Page path: A page path is the part of a URL that identifies a resource within a website.
Page view: A page view is a recorded load or display of a web page under the measurement system's rules.
Paid search: Paid search places advertisements alongside search results for selected searches.
Parent company: A parent company owns or controls another company.
Polling: Polling checks a service repeatedly to see whether a result is ready.
Private IP address: A private IP address is used inside a local network rather than as a globally routed internet address.
Prompt injection: Prompt injection is untrusted content that tries to redirect an AI system's instructions.
Prospect: A prospect is a potential customer being considered for a business relationship.
Proxy server: A proxy server forwards a request on behalf of another client.
Public IP address: A public IP address is the internet-facing address of a network connection.

Q

Qualification: Qualification checks whether a potential customer fits the offer and has a relevant need.
Query string: A query string is the portion of a URL after a question mark that carries parameters.

R

Rate limit: A rate limit restricts how many requests a service accepts over a period.
Referral traffic: Referral traffic arrives through links on other websites.
Referrer: A referrer is information about the page that linked to a request, when the browser supplies it.
Repeat visit: A repeat visit is another recorded visit associated with the same recognized entity under your rules.
Reporting window: A reporting window is the time period included in an analysis.
Research brief: A research brief is a compact explanation of a company and why it may be relevant.
Revenue range: A revenue range is a band representing reported or estimated company revenue.

S

Sales handoff: A sales handoff passes an account or opportunity between people or teams.
Sales pipeline: A sales pipeline is the set of opportunities a team is working through its sales stages.
Sales territory: A sales territory defines which accounts a seller or team covers.
Sample bias: Sample bias occurs when the measured group differs from the group you want to understand.
Schema: A schema describes the structure and expected fields of data.
Server-side request: A server-side request is sent by backend software rather than directly by a visitor's browser.
Session: A session groups website interactions within a defined period using a measurement system's rules.
Shared IP address: A shared IP address is used by more than one person, device, or organization.
Source attribution: Source attribution shows where a claim or data point came from.
Static IP address: A static IP address is intended to stay assigned to a connection rather than change regularly.
Structured output: Structured output puts information into a defined format rather than unrestricted prose.
Subsidiary: A subsidiary is a company owned or controlled by another company.

T

Target account list: A target account list names the businesses a team wants to reach.
Tenant isolation: Tenant isolation keeps one customer's data and actions separate from another's.
Timestamp: A timestamp records when an event happened or was received.
Tool call: A tool call is an agent's request to another function or service for an action or information.
Tracking pixel: A tracking pixel is a small website tracking mechanism; the term also commonly refers to a short tracking script.

U

Unique company: A unique company count counts each recognized business once within a chosen period and matching rule.
Unmatched visit: An unmatched visit is a recorded visit without an available company association.
UTM parameters: UTM parameters are labels added to URLs to describe campaign traffic.

V

VPN: A virtual private network routes traffic through another network connection.

W

Warm outreach: Warm outreach starts from an existing relationship or legitimate prior connection.
Webhook: A webhook sends an event notification to another system over HTTP.
White-label: White-label means customers see their provider's brand on a feature supplied by another business.