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Marketing

UTM parameters

UTM parameters are labels added to URLs to describe campaign traffic.

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Why it matters

Compare campaigns using a consistent naming scheme.

ILLUSTRATIVE EXAMPLE

What it looks like

A tagged link records a campaign name and source in compatible analytics.

What to check

Do not put private information in URL tags; capture and interpretation depend on your analytics setup.

How Data SDK fits

Data SDK connects website visits with available company details worldwide, from startups to larger businesses. Coverage and fields vary. Start free trial opens an email request; terms are confirmed with the team. The full API is coming soon.

These are suggested workflows, not a list of built-in integrations. Use your own approved analytics, CRM, and research process where needed. Matches and fields vary. A company match does not identify a person or prove buying intent.

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